Now more than ever technology has made it possible for companies to know their customers. From tracking their online behavior to building a full social/demographic profile, companies have access to endless sources of data. As a result, firms – like Amazon – can build truly personalized experiences that drive more business and increase customer loyalty. Recognizing this personalized, “Amazon” experience as the new bar regardless of your industry, retirement plan providers are investing in the data necessary for the job. Leading firms are incorporating third party data, hiring teams of data scientists, and in turn, building unique participant journeys to financial success. During this webinar we’ll look at the importance of these data initiatives and share how our most forward-thinking members are building the next generation retirement platform centered around data and analytics.
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