Cracking the code on the small plan market has long been a challenge of the retirement industry, but in recent years, the large, persistent coverage gap among small businesses relative to other markets has led to significant attention from the government, plan providers, and key industry groups.
With that in mind, in January 2019, the Retirement Leadership Forum surveyed more than 400 businesses with plans ranging in size from 2 to 500 participants with the goal of understanding more about their attitudes towards their retirement plan and their providers. In this second of a two-part series, we took a deep dive the drivers of small plan sponsor satisfaction and loyalty, including:
- Current level of satisfaction and loyalty with plan record keepers and advisors
- Potential future disruptors of loyalty
- Steps that plan record keepers can take with their product and service strategy to increase plan retention and drive sales
To view meeting materials, please click here.
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